Introducing Richard’s Deli at the heart of Antwerp
Despite its popularity in most parts of the world, Hellman’s Real had remained largely unknown in Belgium. Time for this well-reputed mayonnaise brand to conquer this unchartered territory, Unilever must have thought. That’s when true. food agency and real. space agency were called upon to develop an activation that would launch Hellman’s Real in the Belgian market. We came up with Richard’s Deli: a ‘New York’-styled deli at the heart of Antwerp.